Do you want to know - How to Write an Effective Blog Post?
From Start to Finish, What will work and What not? I will be sharing all that with you. So Let's begin.
Blogging is just one of the most significant ways of making your voice broadly known, no matter the topic. But content truly matters, especially if you plan on sharing valuable information on your site and growing it into a successful online business.
But how do you write a blog post that converts?
What are the dos and don'ts?
It's so easy for someone to give the advice of "Just Start Writing," but honestly, there is so much more that you need to know about writing a blog post if you want it to get the desired conversions like sales, signups, etc.
In this article, I will give you a short but useful list of Proven Ten Steps guide to "How to Write an Effective Blog Post".
What You Need To Know Before Writing A Blog Post
1. Know Your Niche
You have to first identify what you will write about. What is your niche? Are you a fashion blogger, a tech blogger, or a travel blogger? This is important because you can’t just write about cars one day when you are a fashion blogger—people might not find that car article credible. You should definitely write what you have the most knowledge about within your niche. Trust me, your readers will know if YOU KNOW what you are talking about or not.
Thinking about how to find a niche?
2. Start Writing
You now have an idea of what to write about, so you can start writing your content.
It is also essential to know the kind of tone you plan to use. Do you expect to use a more personal approach or a factual tone? Most bloggers actually use a more personal approach, and it seems like readers also prefer it that way! But it will also depend on the type of content you are writing and, of course, the niche you are in. And if you can come up with 1500-2000 words for a blog post, then I highly suggest you do it. The longer the blog post, the better it is. You will notice that some blog posts ranking on the first page of Google are actually at 2000-words and longer!
3. Come Up with a Click-Worthy Title
Here’s the thing: you have about 5 seconds to capture the interest of your potential readers in Google search results. This is why you should always come up with attention-grabbing, click-worthy titles.
Titles are what they see first when they search about a topic in the search engine, and that is why you should gain their interest right off the bat, or else they will move on to the next option. Some formats for compelling titles are:
“How to…”- did you notice that even this article even starts with a "how-to" in How to Write an Effective Blog Post.
This is a bullet-proof way to get users to click on your article. Everyone wants a simple solution and a step by step how-to guide.
“10 tips to…”
“Why you should..”
The main rule of a good blog post title is teased, but don’t give them the full answer right in the title. For example, if you are writing a post in the personal finance niche, let's look at what is the good title here.
Ordinary Title vs Good Engaging Title
An ordinary Title: The Best Way of Saving Money by Cutting Non-Necessities
From above title, you gave away the advice your readers needed. They know what solution you are planning to offer. No need to click and open your post anyway.
A good engaging Title should be: The Best Way of Saving Money: $1,000 in 90 Days.
In this case, you are not only not giving away the solution you want to offer, but you are also giving them a specific goal and a timeframe that is doubling the curiosity and maybe tripling your click-through rates just because you have numbers in the title. Numbers work like magic.
4. Make a Captivating Introduction
You simply can’t afford a boring introduction in your article. Your first paragraph or two can make it or break it for the reader’s experience.
Firstly, you have to make it captivating, emotional, and you need to show the readers you’ve been in their shoes. Secondly, you know what’s their pain or problem they are trying to solve. Give your personal touch to everything you are writing about – that’s what makes users are coming to blogs. Otherwise they would just open a Wikipedia article and read about your topic there.
But they want to know what YOU think about it, what’s YOUR take and YOUR experience with this topic or idea. So give them YOU and show them how YOU are very similar to them. This way, they will believe your solution will work for them too.
There is no more tips here, just read some blogs to understand the flow. You get to learn more when you actually start writing.
5. Do Keyword Research.
This is probably one of the most important steps here: research. If you plan on ranking on Google search results, then you have to search for the best keywords to use and then look at your competitors.
Search what other people are talking about and maybe even more importantly, what they are NOT talking about regarding your topic. If you find a way to make your content stand out by offering a different angle than your competitors always miss, don’t hesitate to do it—this makes your blog post more unique, and people will definitely prefer your site this way.
Keyword Research Tools
There are tons of keyword research tools you can check out to know if you would be ranking for your keyword like:
- Keyword Surfer – it’s a free Chrome browser extension
- Ubersuggest by Niel Patel
- SEMrush and other tools Make sure you have your keywords within your content as well as in your title!
6. Use Subheadings
Users scan your content first by looking at the subtitles on the page. They have to! Because there is way too much information, we all process these days. And way too much crap on the Internet to read it all. There is a lack of time and lack of attention. So having subheadings is a great way to help your readers identify your main points and how parts of your content are interconnected. Using headings with the main keywords for your post can also help you rank it in Google search. So be sure to take advantage of that!
A Side Note
People who are only at the very beginning of their blogging journey. If you haven’t started your blog yet and you think you can take a lot of investment upfront, you are really wrong about it.
Rather you can start a self-hosted blog for just $2.95/month. If you want to take advantage of this time-limited pricing that is available for my readers. Click Here.
7. Don’t forget to link back
If you quoted or sourced a different article, don’t forget to include their link in your post. This is just common courtesy and will actually help your post’s credibility, especially if you’ve linked back to an expert in that particular field.
Do not also forget to link back to your own posts if there is any relevant information you have added. This will help you gain views and attention to your other blog posts as well!
If you have noticed, in this article, I have shared some tool links and internal links to my other posts. This helps in two ways;
- Backlinking from others (in favor, you can also ask for backlinks from others, which helps in your SEO later).
- The key to authority is knowing what the heck you're talking about. Give information to your readers, make their job easy. This way, you establish your brand too.
8. Add Images and/or Videos
Humans are visual creatures.
Some readers get bored or intimidated with content that is only full of texts. Entice them with beautiful images that are related to your content. You can also add related videos. If you are good at making infographics or charts, then do it! This will help your reader's process information faster. This is also the perfect time to make a pin image for your blog post!
9. Proofread and Edit
Now that you’re done with your content, you definitely need to proofread it and delete any mistakes you can find.
I am sure, you don’t want to publish a work that is full of errors, right?
You also need to double-check for factual errors or even grammatical errors. You don’t want to link back to an irrelevant page or give a link to a broken page. By going through your writing, you might even find some areas where you can still add more relevant information. As I said, the longer the content, the better!
Check This.. I had 5 broken link, which I fixed now 🙂
10. Call to Action
This is another essential step if you want to create content that converts. This is where you tell your readers what you want them to do. You can tell them that if they liked your post, they could share it on their social media accounts. You can also ask them to save your pin image to their Pinterest boards. And if you want them to sign up for your mailing list, then this is the perfect time to do so!
When an article gets a lot of comments, it allows the Google algorithm to understand which content is worth showing to more people!
My Call to Action
Now, to follow my own advice - here is my call to action for this article!
Ask me questions in the comments below the article!
This way, firstly you help yourself because you’ll get my personal feedback or answer for free!
Secondly – you also help others because, as you know, I invest a lot of time into creating this helpful content on my website. I want you to help as many people as possible!
Readers, please make your bid. Share this article with others and help in building a community of likeminded people.
To share this article - you find the Social links on the left side of your computer screen or at the bottom of your mobile screen.
I hope with my 10-Step Guide on How to Write an Effected Blog will help you in starting your blogging journey. Do share when you publish your first blog. I wish you ALL THE BEST for the same.